Brand Archetype
The Magician
Industry
Energy & Architecture
Space of work
Positioning & Visual Identity System
A Vision for Climate-Conscious Comfort
ECODRIVE is a leader in high performance glass film solutions, specializing in advanced film technology for automotive, residential, and commercial spaces. With over 17 years of expertise and a prestigious clientele (including Shell and Indian Oil), the brand needed a new identity that reflected its global ambitions. Albatross stepped in to overhaul the brand’s entire visual ecosystem: redefining how ECODRIVE communicates its commitment to energy savings, the planet as well aesthetics of buildings.
Bridging Technical Mastery and Brand Modernity
The challenge here was to move away from an outdated, purely functional image and create a cohesive brand language that resonated with modern architects and eco-conscious homeowners. We needed to unify a diverse product range- from EcoBuild (heat reduction) and EcoShield (safety) to EcoDeco (aesthetics), all under a single, premium identity that felt technologically advanced yet environmentally responsible.
Designing for a Sustainable Future
We revitalized ECODRIVE by developing a fresh logo and a sleek, contemporary visual identity that mirrors the clarity and precision of their films. We carried this new language across a complete suite of collaterals, including high-end brochures and technical sales tools, ensuring every touchpoint felt innovative and authoritative. The result is a brand repositioned as a global leader in energy-efficient film products, ready to scale across India and beyond.
